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Baby-Friendly Hospital Initiative

The Baby-Friendly Hospital Initiative is a global effort sponsored by the World Health Organization and UNICEF. You can check it out at the Baby-Friendly USA website. With 20 years of research to support it, this initiative has become the gold standard in how to care for babies in the hospital. It’s as easy as 10 Steps:

  1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
  2. Train all health care staff in skills necessary to implement this policy.
  3. Inform all pregnant women about the benefits and management of breastfeeding.
  4. Help mothers initiate breastfeeding within one hour of birth.
  5. Show mothers how to breastfeed and how to maintain lactation, even if they are separated from their infants.
  6. Give newborn infants no food or drink other than breast milk, unless medically indicated.
  7. Practice "rooming in" – allow mothers and infants to remain together 24 hours a day.
  8. Encourage breastfeeding on demand.
  9. Give no pacifiers or artificial nipples to breastfeeding infants.
  10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.